You can make a lot of money by writing and self-publishing your own
material, if you are willing to write books, manuals, reports or
newsletters that millions of people across the United States, and
throughout the world for that matter, desperately want to buy. Today, more than ever before, is the age of information.
Twenty-four hours a day, seven days a week, there continues to be
an incredible demand for information throughout America and the
world. There is an astronomical demand for information packed
books, manuals, reports and newsletters of almost every imaginable
It’s really much easier than you might have ever guessed to start
filling your bank account with cash from information you possess.
People crave information that appeals to their basic needs and will
somehow educate or enlighten them. Simply by putting your own
specialized information into books, manuals, reports or
newsletters, you can start putting a hefty price on information you
have no doubt been giving away.
FIND YOUR MARKET-THEN WRITE YOUR MATERIAL
Anyone who can communicate an idea to another person, should be
able to get their same message across on a written page. If you are
either an expert on some subject, or are interested enough to
obtain the information for a project, you have what it takes to go
from having an idea, to self-publishing your own material in
whatever format it develops into. There are hundreds of
publications filled with ads by people just like you, who
discovered they could make a lot of money writing and publishing
their work. Looking through opportunity magazines, or other
publications that cover the field you are interested in, is a good
place to start looking for ideas.
Review all the advertisements in the magazines you have chosen to
see what popular topics and subjects are being written about in
books, manuals, reports and newsletters. Then ask yourself if you
can come up with a better way, or have equally interesting
information you can present from a different angle, or with a
different twist that would be of interest to the readers in that
market. If the answer is “yes,” then you can enter that market and
also make some incredible money!
CASH IN ON YOUR OWN CREATIVITY AND EXPERTISE
be creative in developing your material. Perhaps you are aware of
some technique that allows people to accomplish their goals faster
in a certain field. Maybe you can think of a better way to cash in
on a current fad. The bottom line is that people are hungry for
information and ideas, and you can become the writer or
self-publisher of information people want to buy. People are eager
to buy information that can help them improve their lives 1)
Financially; 2) Physically; and 3) emotionally. If you can fill any
of those needs with information that can be put onto a written
page, there are millions of people waiting to hand over their cash
to get it.
KNOWING HOW TO PACKAGE YOUR INFORMATION
CAN EARN YOU A FORTUNE!
After you have written your material, you will have to decide on
how you will package the information to make it salable. Depending
on your market, some packaging will sell better than others. For
example, you can print your information in a series of
publications, print it in a book, manual, report or newsletter, put
it on a cassette tapes or present it at seminars. You can focus on
one area, or utilize much area.
One thing is certain; people are paying billions of dollars to
obtain well packaged information! There are books that sell for up
to $100 and more, with manuals in a close second. There are reports
that consist of 10-12 pages selling for up to $10 or more, while
seminars can cost as much as $15,000 for a single weekend. It may
sound incredible to the average person, but people are willing to
pay top dollar for information. However, the “packaging” must be
perceived as being worth the price you are asking. But before you
decide on how to package your information, you must first consider
who your primary audience is, and cater to those people in
everything you do.
FOCUS ON SUBJECT MATERIAL THAT IS SALABLE
Information for your subject matter can be found in various places.
For the best results, start with your field of expertise and turn
it into a book, manual, report or newsletter.
Focus on providing your targeted market with simple,
understandable, and helpful information. It must overwhelmingly
appeal to your customers’ wants and desires…
Never forget that this is the age of specialized information.
People are completely willing to spend their money for tens of
thousands of different forms of information, provided it is useful
to them. Your job is to either find a need and fill it, or create
the need and supply it. One of the best ways to get started is to
sit down with some paper and write down every subject you have some
degree of knowledge about. Your list of subject doesn’t have to be
in any particular order. Don’t force it. When ideas for headings no
longer come easy, stop and start up again at a later time. When you
feel comfortable that you have covered most of the areas you know,
start picking out the topics that interest you the most. Then you
can start researching more material for your writing projects.
FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS
Many new writers fail to understand that if they expect any hope
for business survival, let alone success, they must come to realize
early on that a big part of their job is to arouse the emotions and
desires of their customers. Your product, whether a boo, manual,
report or newsletter, must be portrayed as being jam-packed with
Millions of dollars in failed business ventures are wasted every
year simply because entrepreneurs fail to understand that what
customers want to hear is not necessarily what they have to say.
You should never forget this valuable lesson. It can make you rich!
YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES
Emotions are what move people to buy anything. Therefore, the job
of your product and advertisement vehicle is to move your prospect
to buy. You have to stir enough emotions, not only to cause desire,
but the rationalization that provides an excuse based on logic.
Even after a prospect makes a commitment to buy your book,
etc. they may think they have acted logically. None of your
customers will ever
Admit that emotions had anything to do with
their purchase. What you must always be aware of however, is that
logic probably had little to do with the buyer’s decision. That is
because human actions are often caused by instincts and compulsions
that most buyers are unaware of.
As you write your material for publication in any form, or as you
develop an ad or other sales package, always think in terms of how
a particular benefit will stir a reader’s emotions and desires. Try
to understand how your product might be perceived by readers by
focusing on your own feelings.
ADVERTISING IS VITAL TO THE SUCCESS OF
YOUR SELF-PUBLISHING VENTURE
The success of your advertising will ultimately depend on the
salability of your book, manual, report, newsletter, etc. Good
advertising will make a good book sell better, but it cannot
transform a poor book into being successful.
Advertising is vital to any business venture because:
1) it allows a business to deliver their message repeatedly and
reinforce it in the minds of targeted consumers.
2) It allows a business to reach hundreds of thousands of potential
customers at a relatively low cost compared to individual calls.
3) It allows a business to target their market and test their
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and
advantages can be established.
BASIC ADVERTISING RULES
Effective marketing is a vast field. It includes using marketing
tools such as: direct mail; space and classified ads; signs; radio
and TV commercials; business involvement, and more. In fact, the
approaches you can take and the methods you use are only limited
by your imagination and resources. There are basic rules however
that do not change however. They are as follows:
Rule No. 1-You must get a prospects ATTENTION. (Your headline is
the most important part of an advertisement.)
Rule No. 2-You must create reader INTEREST (Your ad should be built
around an idea that offers value.)
Rule No. 3-You must arouse the reader’s DESIRE. (By focusing on all
the benefits they will receive.)
Rule No. 4-Your ad must move them to ACT. (Tell your readers
exactly what it is you what them to do.)
In order to avoid making careless advertising decisions that can
cost you money, it is important that you understand and participate
in your own strategies. That means getting involved and researching
what strategy will produce sound advertising. It is essential that
you have a plan before you take action on developing an advertising
strategy. Your plan must be based on an objective analysis that
resulted from your knowledge and it doesn’t matter what your
background is, you can learn to master the type of mail order
advertising that is needed to launch a self-publishing business.
Through research and careful planning you can become familiar with
the writing skills you will need to create effective ads. Obtain
all the information you can from the masters in the business. Read
and study every book, manual, report, newsletter, sales letter, ad,
article, and publication you can get your hands on that will help
you in developing your own successful strategies and techniques.
Then bring all of that knowledge together to obtain winning
10 MONEY-MAKING REASONS WHY SELF-PUBLISHING
IS THE BEST CHOICE
you become a “self-publisher” by taking your material (book,
manual, report, newsletter, etc.) and by-pass all the middlemen.
You by-pass the middlemen, by going directly to a printer and
handling all the marketing and distribution of the product
yourself. As a self-publisher you invest your talent, time and
energy and money. The benefits you receive are complete control
over your product and all the profits~
here are a condensed version of 10 good reasons why you should
1) Self-publishing may be the only way to get published. With
thousands upon thousands of manuscripts, etc. being sent to
publishers continually you may not be able to get to anyone to even
look at your idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the profits from your
sales. Why accept 45-6% in royalties from a publishing company when
you can have it all!
3) You have absolute marketing and editing control when you
self-publish. According to A Writer’s Digest poll, 60% of the big
publishing firms do the final editing; 23% select the final title;
20% will not even consult an author on the cover design, and 37% do
not involve authors in promoting their own material.
4) Major publishers may receive up to several hundred manuscripts
a week. Unless they have already published your work, the odds they
will even look at your material aren’t very high.
5) When you self-publish you are in control every step of the way.
By depending on another publisher to make things happen for you,
you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see
the complete marketing picture from a publisher’s point of view.
7) Even if a publisher did accept your work, it would take an
average of 18 months before the first copy reached the marketplace.
Self-publishing will save you valuable time. Especially if you
can’t afford to miss a market that can quickly pass by.
8) Waiting for a letter from a publisher that never comes can be
frustrating and embarrassing. Self-publishing eliminates the
waiting and wondering.
9) When you self-publish and get more directly involved in
marketing you will obtain a more total business picture.
10) As a self-publisher you will receive more tax advantages.